Occupancy at 61 percent but gross revenue up 11 percent year over year and I don't know how to feel about that
Decatur area so I'm not running a mountain cabin or a beach cottage, just a house people rent when they're visiting family at Emory or need somewhere for a few weeks between leases. Ran 71 percent last year, dropped ten points this year, and somehow took in more money. Average nightly rate went from $94 to $109 and that's the whole story I think. I didn't change the listing, didn't renovate, didn't add anything. PriceLabs just pushed the rate up in late spring and I let it run. Fewer nights booked but the nights that did book paid more. On paper that's fine. But 61 percent means 39 percent of my nights are sitting empty and I cannot stop looking at that number. I've got two units in the same zip and the other one ran 68 percent at $97 average, which is the opposite situation, and I like that one less even though the math is closer to what I expected. My CPA keeps telling me occupancy is a vanity metric and revenue is the number. I'm not sure he's wrong but I'm also not sure he's right. The unit at 61 percent had one four-night gap in February that I could have filled at $79 a night if I'd dropped the floor, and I didn't, and I'm still thinking about that $316. That's probably a personality problem more than an investing problem but I wanted to post the numbers somewhere and see if anyone else is watching this same thing happen to them in a mid-size market that isn't a destination.