Buyers first or sellers first, in a market I have never set foot in
Three assignments done in my home market, average fee $9,200, and all three sold to the same two buyers. That's the ceiling. So I'm opening a second market about 700 miles away, and I'm stuck on the order of operations before I spend a dollar.
Option one is buyers first. I spend two or three weeks finding cash buyers in that market, asking what they pay, what zip codes they want, what condition they'll take. Then I know my numbers before I make an offer. In my home market I learned my buy box by getting it wrong twice, and one of those wrongs was a contract at $131,000 that nobody would touch above $118,000. I ate the earnest money and looked like an amateur.
Option two is sellers first. Nobody in a new market wants to talk to a wholesaler with no contract. I've been on the other end of that call, some guy asking me my criteria when he has nothing to sell, and I don't answer those anymore. The argument is that a signed contract at a real discount finds its own buyer, and you can find buyers in the four days between contract and inspection deadline if you have to.
The honest problem is my time. I get maybe 12 hours a week on this. Three weeks spent on buyers is three weeks of no seller calls, and my first market took five weeks of dialing before one contract.
Case both ways looks strong to me, which is why I'm asking rather than deciding. Vote and tell me why.
Entering a new virtual market, what do you build first?
14 votes