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He was loading the car in fifty minutes, drone and all, so I asked his price

I was finishing trim in a vacant townhouse when the listing photographer came through. I figured I'd be in his way for an hour. He was done and loading the car in about fifty minutes, and that's with the drone.

His routine was tight. He walked the unit once, decided the order, then shot every room from two corners and left. No lights on stands, just the on-camera flash and a bunch of exposures per frame that he said get blended later. The drone went up twice, once for the roofline and once looking back down the street, and he was watching the neighbor's dog the whole time.

So I asked. He does 3 to 5 stops a day in season, quotes by square foot with tiers, and adds on for the drone and for the vertical video the agents want for social. Editing is the part that eats him, so he pays someone overseas to do the first pass on the stills overnight and he only touches the exteriors himself. He said his 3D scanner paid for itself in about a year and a half and now it's the thing that keeps two brokerages calling him instead of the cheaper guy.

The part that stuck with me was slow season. He said November through January he's mostly doing headshots and construction progress sets because the listings aren't there. His income follows sales volume with a two-week delay and there's nothing he can do about that.

6 replies

That last paragraph is the whole business model. Everything I look at on the service side is downstream of transaction count, and the ones that survive slow quarters have a second product that isn't tied to a closing. Progress photography for builders is a decent one because the build keeps going whether or not anything sold.

@marlow that's the misread I had too. It's a route business with a camera. Drive, shoot, drive, and the money is in how few minutes each stop takes.

We use a photographer on every rental turn now, and the 3D scan does double duty. Prospects self-tour it before they ask for a showing, and I've pulled the scan up twice at move-out to settle an argument about a wall. It was not built for that and it works anyway.

@trellis the move-out use is more interesting than the marketing use. A dated scan of an empty unit is evidence. I'd want to know how you handle the date stamp on the file if it ever mattered.

Ask him what happens when a phone with a decent sensor plus an AI cleanup app gets to 80 percent of his still work. He's protected on the drone by the pilot certification and on the 3D by the hardware and the time it takes. The plain interior stills are the exposed part, and that's most of the volume.