I was answering the inbox the week distributions got paused
The sponsor I do part time admin work for paused distributions on a 190 unit value add in the second week of the quarter. I'd been hired to keep the investor CRM tidy and to format the quarterly letter in something other than Word 2011 defaults. The letter went out Tuesday morning. By Tuesday afternoon I was the inbox.
Forty one replies the first day. Most were fine. Eight were angry, and three of those were angry about a thing that had been spelled out in the original offering documents, which I know because I sat up that night and read all ninety pages with a highlighter.
The letter did most of the damage before anyone got to the numbers. It opened with a paragraph about market headwinds, then put the pause in the fifth paragraph under a subhead that said capital planning. People arrived at paragraph five already feeling handled. Pause in the first line, reason in the second, and I think half those emails never get written.
The worse problem was that we had no record of who had opened prior updates. Two investors said nobody ever told them the rate cap was expiring. It had been in the Q3 letter, second page. We couldn't show they'd received it and they couldn't show they hadn't, so it became a phone call the sponsor had to take himself, on a Saturday.
I keep a send log now with opens and bounces. It's a boring file and it saved us in January when a similar question came back.