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The night auditor told me more about the deal than the broker did

This started because my flight got moved and I ended up at a full service hotel near a convention center at one in the morning with nothing to do.

I'd been reading about hotel funds for a few weeks, mostly because someone in another thread here mentioned that hospitality was pulling institutional money as part of a rotation toward yield, and I wanted to understand what people were actually buying. I had a folder of PDFs and no feel for it at all.

So I'm at the desk asking for a late checkout and the night auditor is running his reports, and I ask him a genuinely dumb question, which is what he's doing. And he shows me. He's closing the day. Room revenue, food and beverage, parking, the meeting rooms, a banquet that ran over. He said the banquet is where the money was that night and the rooms were soft because the big group in town blocked eighty rooms and only used sixty and released them too late to resell.

Then he said the thing that reframed it for me. He said this hotel makes money three ways and only one of them is beds. If the ballroom is dark on a Tuesday nobody notices for a month and then the year is gone.

I asked what happened during the slow stretch a few years back. He said they went down to one restaurant, closed the second floor, and it took two years to get the staff back, and the ones who came back came back at higher pay. He'd been there eleven years and had watched the building sell twice.

Walking back to my room I realized my folder of PDFs had a lot about markets and segments and almost nothing about the fact that this is a business with a payroll that reprices itself. The broker material for that kind of asset talks about RevPAR growth. The guy closing the day talks about eighty rooms released too late.

I'm still not buying anything. I'm just not reading those PDFs the same way.

28 replies

Eleven years and two sales. That's the detail. The people who actually know how a building makes money are usually the ones nobody in the transaction talks to.

The three ways thing is useful to me. I've been reading fund decks and they all lead with rooms because rooms are the number everyone benchmarks. Food and beverage and meeting space are where the deck gets vague.

@sable they get vague because F&B margins are ugly and everybody knows it. On the management side you see hotels where the restaurant loses money every year and stays open because the brand standard or the group business requires it.

Closed the second floor. I've never once had to think about turning off part of an asset and turning it back on. Land just sits there costing me taxes.

The eighty rooms blocked and sixty used is a contract question. Group contracts usually have an attrition clause, so the group owes something for the unused block, and there's a cutoff date after which unsold rooms release back. Whether it got enforced is a different matter. @bramble did he say if they billed the group?

@warrant they almost never bill the full attrition if they want the group back next year. That's the part that doesn't show up in a model. I've read hotel offering documents where the group business is presented as contracted revenue and the footnote about attrition waivers is two pages later in six point type.

The staff coming back at higher pay is the line I'd underline. I run a small crew and once you lose people you don't hire the same person back at the same rate. Ever.

So if I'm trying to figure out where capital goes, the honest question is whether I believe a sponsor's operating partner can hold rate and hold staff at the same time. That's not something I can diligence from a deck.

I want to put a number on this. If a full service hotel runs 65 percent occupancy at a 180 average rate, that's a RevPAR of 117. Say 300 rooms. Roughly 12.8 million of room revenue. Full service hotels commonly run house profit margins well below what people expect once you load F&B labor, so the gap between 12.8 million of revenue and what actually reaches the owner is the entire investment thesis. What's wrong with framing it that way?

@ledger nothing's wrong with the arithmetic. The problem is that flow through is not a constant. The incremental dollar of rate flows through at something close to full, the incremental dollar of occupancy flows through after housekeeping, linen, breakfast, credit card fees, and franchise fees on top revenue. So two hotels with identical RevPAR can deliver very different net income. You need the mix, not the blended number.

Rural markets over here and the whole thing reads like another planet. The nearest thing I look at is a twelve room motel off a state highway and the economics are a guy and his wife doing the beds themselves.

@hollow that's not as far off as it sounds. Same business, different scale, and the labor is just unpriced because it's them. I'd want to know what happens the year they can't do it themselves.

@solder that's true in a nine unit building too, on a smaller scale. Every vacant unit I've had for more than a couple months developed a problem that wasn't there when the tenant left.

@bramble this is basically the hotel version of what I ran into. The revenue manager I met was making the same call the night auditor was describing, hold rate or dump it, and the loss shows up in a number nobody argues about until the year is over.

I asked what RevPAR meant on a call last month and got a real answer, and reading @sextant's reply here I now understand why nobody was satisfied with just RevPAR. Rate dollars and occupancy dollars aren't the same dollars.

@rigging house profit is the one to start with. It's income after departmental and undistributed operating expenses, before the fixed charges like property taxes, insurance, and the management fee structure and any reserve for furniture and equipment replacement. Hotels burn through furniture and soft goods on a real schedule, so the reserve is a genuine expense and not an accounting nicety.

Reserve for furniture is the renovation side and I'll say from experience that hotel scope creep is worse than residential, because you're working around a live operation and every floor you take down is revenue you're not earning. A PIP that slips two months isn't a two month problem.

@ember the good ones model displacement explicitly. The ones that don't are the ones you find out about later. I've been analyzing things for two years and displacement is the assumption I'd hunt for first in any repositioning deal.

What strikes me across this whole thread is how many separate skills a hotel deployment needs. Market pick, segment pick, operator pick, construction management, and a view on the economy. Any one of those going wrong takes the deal.

@pike and the economy one is the one nobody controls. That's the part that would make me pass no matter how good everything else looked.

@kestrel the service angle is the door I'd take in. Every one of those hotels needs cleaning contractors, laundry, linen, revenue management consultants, and none of that requires owning the building.

Problems in progress over here and I'll just add that the night auditor knowing the building sold twice is the most honest piece of diligence in this thread. Ownership changed and the guy closing the day didn't.

@bramble the detail I keep coming back to is the ballroom dark on a Tuesday and nobody noticing for a month. From the construction side you see the opposite problem, everyone watches the visible spend and nobody watches the slow leak in revenue. Thanks for writing it up.