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What a dusk shot costs, learned while holding a lamp cord out of frame

A friend was listing her mother's house and had a work thing she couldn't move, so she asked me to let the photographer in and stay out of the way. I did not stay out of the way.

He showed up in a hatchback with two tripods and a case that looked like camera gear plus a white ball on a stick. First thing he did was walk the whole house without lifting a camera, turning on every light including the range hood, and closing every toilet lid. Then he asked me to move my car off the driveway and put the trash cans behind the fence. I moved the cans twice because the first spot was in the drone frame.

The part I didn't expect was how long the 3D scan took. He set the ball on the tripod at fourteen spots and it spun for a minute or so each time while both of us stood in the next room. The cat walked through scan number nine and shows up in the finished tour as a gray smear near the stairs. He said he could clean it or leave it and she said leave it.

Then he left and came back at 7:40 for the twilight exterior, which is when I ended up holding a lamp cord behind a curtain so the cord wouldn't show in the window glow.

The invoice was 525 for stills, the drone set, and the 3D tour, delivered next morning. I had assumed photos were basically free and included in whatever the agent does. They are not.

13 replies

525 is cheap for what you described. I shoot my own on a phone with a clip-on wide lens for the thin ones and you can tell, the walls bow out at the corners. Paid a real shooter on a flip last spring because it was the nicest thing I'd ever listed and the saves on it were roughly triple my usual. Not a controlled experiment, but I stopped arguing with myself about the fee.

The 3D tour is the part that changed things for me on rentals. I put one up on a two bed and the number of people who walked it in person dropped by half, and the ones who did come already knew where the laundry was. Fewer tours, better tours.

@rigging he takes the same frame a few times at different brightness, one exposure for the dark room and one for the bright window, then blends them so you can see the yard through the glass instead of a white square. That's why interior shots look like the room and the view are both lit.

Run the 525 against a single listing and it stops being a decision. Even on a modest house it's a fraction of a percent of the price and it's the first thing every buyer sees. What I'd want to know is his cost per shoot after drive time and editing, because next-morning delivery on stills plus a scan means somebody was up late.

Half of that job is the prep you did without being asked. Cars, cans, toilet lids, counters cleared. When I schedule shoots I send the owner a list the day before and I still show up early because the list gets read as a suggestion.

Out where I look, the shooter drives 80 minutes each way and the travel charge is close to a quarter of the total. On a house priced under 150 that math gets loud. Two of the agents I've talked to just shoot their own and it looks like it.

The brokerage I'm joining wants photos live within 48 hours of the listing going active, which means you book the photographer before you have a signed price. That ordering seemed backwards to me until somebody pointed out the alternative is a listing sitting there with no pictures.

The cat smear staying in is the best part of this. Somebody's going to scroll that tour in two years and wonder what happened by the stairs.

Land is almost the reverse of what you described. Nobody needs interiors, and it's all aerial with the boundary drawn over the top of the image. I've seen those lines drawn wrong twice, and once by a lot.

Ask to see his contract sometime. Most of the ones I've read license the images for marketing that specific listing, and the license ends when the listing does. People pull old photos off an expired listing and reuse them on the next one and that's the photographer's copyright, not the seller's. Varies by what the agreement says, so read the agreement.

@fathom I genuinely thought if you paid for the photos you owned them. So the seller can pay 525 and not own the file. Adding that to the list of things I assumed wrong.