The investor who saw every lead I sent closed one and called the slow month my fault
Six months of leads, one closing, and the investor's explanation was that the leads were soft. The closer look: he had capital locked in a refinance for eleven of those weeks and passed on three motivated sellers during that window who went to other buyers at numbers that would have worked. The leads were fine. The constraint was invisible because nothing in the arrangement required him to disclose it. That is the structural problem with selling leads to a single investor on a handshake, or even on a signed per-lead agreement that only tracks delivery and not capacity. The bird dog absorbs the reputational hit for a closing rate she cannot actually control. A case worth studying is a lead desk that moved to two active buyers in every niche after exactly this situation, not as redundancy but as a diagnostic: if buyer A passes and buyer B moves, the lead quality question answers itself. The fee stayed the same. The argument about lead quality stopped happening. What I want to know from people running this as a real business is whether you cap how much of your monthly volume goes to one investor, and if so, where you drew that line.