Someone just told me a bird dog should get paid at closing, not per lead, because it aligns incentives, and I can see the logic but I'm not sure it holds.
Take a bird dog finding 10 leads a month at $200 flat each, versus one taking 10 percent of the assignment fee at closing. If the investor closes two of those 10 leads at a $5,000 spread each, the per-lead dog made $2,000 and the closing-cut dog made $1,000. Flip the quality around, close six of 10 at $3,000 each, and now the closing-cut dog made $1,800 against the same $2,000 flat. The gap narrows fast as close rate goes up, and at some conversion percentage they cross.
What actually worries me about the closing-cut structure is that the bird dog has no visibility into what happens after the handoff. The investor controls the negotiation, the contract, the exit, and whether the deal even runs to close. Paying someone a percentage of an outcome they cannot influence seems like it produces resentment more than alignment. The per-lead fee has the opposite problem: the bird dog optimizes for volume and your inbox fills with addresses that share nothing except a distressed exterior.
The structure I keep coming back to is a small flat fee on delivery, maybe $150, and a second payment triggered at closing, maybe $300 to $400, so the dog has a reason to send qualified leads and also a reason to care whether the deal lands. Two-part fees are more paperwork but they split the incentive problem instead of just picking which half to ignore.
What does your current agreement say happens if the deal falls out of contract after inspection, where does the fee obligation land?