My caller told me she had worked a list of 2,200 records for eight weeks and produced one signed PSA
I keep turning that over. One signed PSA from 2,200 records over eight weeks, and the client renewed the contract. Asked her why he kept paying and she said he told her the deal covered six months of her cost. I have no idea what he paid per month but if that math actually closes then everything I think I know about acceptable lead cost is wrong, or his margins on that one deal were enormous, or both. I am at 65% of value or I walk, so I need volume to find that one seller. But I cannot reconcile one contract in eight weeks as a functioning business model. Maybe it works if the deal is a 40-unit apartment building and completely falls apart if you are grinding for single-family. The list source matters too and she could not tell me where the records came from, which is exactly the kind of thing that costs $400 in skip trace fees and produces nothing. Still thinking about whether the renewal decision was rational or just sunk cost dressed up as strategy.
