Selling my acquisitions process as a course means selling my only edge
Offer on the table is 40 seats at $1,900 for a six week thing, recorded plus live calls, I keep 70% of gross and they handle the selling. Roughly $53k to me if it fills.
My margins are thin. I make money on speed, mail plus a driving list into one mid-size metro, callback inside an hour, and I close at prices that only work because the seller talked to me before they talked to three other people. If I teach the list criteria and the callback discipline properly, some fraction of 40 students works my metro or one that looks exactly like it, and my cost per contract moves. I don't know by how much, which is the problem.
The case for doing it anyway. Information isn't the constraint for most students, execution is, and I've watched enough people buy courses and do nothing to believe the drop off is brutal. The list I use is public. My real advantage is that I answer the phone and I've got a title person who takes my calls at 7pm, and neither of those transfers in a recording. And $53k is more than two of my deals net.
The case against. If I hold back the list building to protect myself, I'm selling a course with the useful part removed, which is exactly the thing this industry gets criticized for. So the version of the product that actually delivers is the version that hurts me.
Middle options exist. Exclude my own metro from enrollment. Or teach the method and leave the list construction as principles.
Curious where the room lands, including from the student side.
If it were your acquisitions process, what would you do?
16 votes