eleven listings on my staging comp sheet, which decides nothing
I built a sheet trying to answer whether staging is worth it on the kind of house I'm about to list, and I've now spent more hours on the sheet than the decision is worth, which is a familiar problem for me.
What I pulled: 11 listings in one submarket over 14 months, same general price band, 240k to 330k, all detached, all three bed. Six were staged per the photos, five vacant. Staged group median 21 days to contract, vacant group median 44. Staged group closed at a median of 99.1 percent of list, vacant at 96.4.
That looks decisive and I don't believe it. Three problems I can see. The staged six were all listed by two agents who also happen to be the two agents who do the most volume here, so I'm probably measuring agent quality. Two of the vacant five were estate sales with deferred maintenance, so I'm probably measuring condition. And my sample would have to be five times bigger before the medians mean anything.
The decision in front of me is a 1,900 sq ft house I close on next month, rehab about 40k, list somewhere near 289k. Stager wants 4,100 for install and 60 days. My carry is 2,100 a month.
I can't fix the sample. What I want to know is whether anyone has found a way to separate the staging effect from the agent effect without a hundred data points.