My preferred operator just sent me a T-12 where the OTA commissions line came to 22% of room revenue on a 41-key extended stay in Youngstown.
Not 3, not 8, not even the 15 I was bracing for after the last deal. Twenty-two. And this is a property that was doing $58 average daily rate, so there was almost no margin left after you pull that out before you even get to labor or the management fee. I've been in rooms where people quote the OTA cut like it's a rounding error, and I think that's because most of the examples floating around are coastal leisure properties at $180 a night where 15% stings but doesn't break anything. At $58 a night in a rust belt market where you're already betting on rate compression as a feature, not a bug, 22% is a structural problem, not a line item. The operator blamed it on a mix shift during Q3 where direct bookings fell off and they backfilled with Expedia and Booking.com to protect occupancy. Occupancy held at 81%, which looks fine until you see what they gave up to get there. I'm still deciding whether that was a bad quarter or a preview of how this property gets managed permanently.