The turnover math is eating my room-by-room management product
I'm building out a management offering aimed at house hackers who moved out and kept the rooms rented individually, plus a few owners who never lived there and just run five-bedroom houses by the room. Six houses in the pipeline, 27 rooms total, average room rent 780.
Two pricing models on the whiteboard.
Eight percent of collected gross. On a five-bedroom at 780 that is 312 a month per house. Sounds fine until I count the work. Room turnover in these houses runs somewhere between eight and fourteen months per bed, so a five-bedroom house is five to seven turns a year. Each turn is a listing, showings, screening, a lease, a move-in walkthrough, and usually one argument about the fridge shelf. I priced my own labor at 40 an hour and a turn is comfortably four hours. That's 200 in cost against 312 in revenue, before I've answered a single maintenance call.
Flat 150 per occupied room per month. Five-bedroom house is 750. Owners look at that against the eight percent number and stop returning calls.
What I actually think is happening is that percent-of-rent pricing was built for whole-house leases with one turn every two years and it just doesn't transfer. But every owner I talk to has 8 to 10 percent anchored in their head from the single family world.
The decision in front of me is whether to price turns separately as a per-lease fee and keep the monthly low, or hold a flat per-room rate and lose the price shoppers. Also whether I should even take the one-spare-bedroom owner-occupied clients. There is almost no revenue there and a lot of phone calls.