Percentage, flat fee, or retainer: what should buy-side comp look like now
Ran the arithmetic on three years of my own buy-side spend and the percentage structure looks harder to defend the bigger the deal gets.
On a $180k rental, 2.5% is $4,500 and the agent did real work, showings, comps, a negotiation that moved price. On a $900k small multifamily, the same 2.5% is $22,500 and the work was almost identical, arguably less, because the seller was represented and the deal was clean. The percentage isn't tracking effort or value, it's tracking price.
The case for keeping it anyway is alignment on price. An agent on percentage who gets me in $30k cheaper reduces their own fee, and mine have done that repeatedly, which is worth something. A flat fee removes that tension but also removes any reason to fight for the last $15k. And the real product I'm buying from a specialist is off-market flow, which is expensive to produce and easy to give to whoever pays most. A flat fee per closing might just move me to the back of their list.
Fourth option I've seen floated and never signed: a monthly retainer that buys me first look and underwriting time, plus a reduced fee at closing. Feels honest and also feels like paying for nothing in a slow quarter.
What structure are people actually using in 2025, and which one survived a second deal? Compensation rules and what can be written into an agreement vary by state and brokerage, so I'm asking about practice rather than what's permitted.
How should investors pay a buy-side agent now?
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