Picked a sponsor on the quality of their updates. $75k.
First real private deal I did. $75,000 into a value-add multifamily fund in 2021, 216 units across two properties in a sunbelt secondary market.
What sold me was the investor relations. I'd looked at four sponsors and this one was in a different league on communication. Monthly newsletter with photos of the renovation. A real portal with documents organized by year. Quarterly webinar with a live Q&A. Somebody answered my emails in under a day, every time. I had almost no experience and I decided that a sponsor who ran a tight investor operation probably ran a tight asset operation too.
Distributions came for five quarters at roughly the projected 6%, then dropped to 3%, then stopped in Q3 2023. Late 2024 there was a capital call. My share was $18,400 to keep from being diluted. I didn't have it liquid and I declined, so my position got cut down under the dilution terms and my current statement shows a number I'd rather not type.
Here's what I only understood after the fact. Every one of those beautiful reports was about activity. Units renovated, rent bumps achieved on new leases, occupancy, a photo of a clubhouse. Not one of them ever compared anything to the original underwriting. The original model had a floating rate bridge loan with a rate cap expiring in year three, and the debt cost was never once in a report until the quarter distributions stopped. I had the offering documents. I'd read them, sort of. I never once put the pro forma next to the quarterly report and looked for the gap.
What I'd do differently: before wiring anything, ask a sponsor for the last eight quarterly reports from a deal they already own, and check whether any of them show actual against original projection on debt service, expenses, and distributions. Ask specifically what they sent investors in the worst quarter they've had. Polished reporting told me they were good at reporting.