Loss
Post mortem on a text-first seller lead qualifier. I built it, I sold it, and messaging deliverability killed it in about seven weeks. What it was: investors upload a list, my sys…
Win
Managing other people's rentals means I hear the same sentence constantly. Some version of "I'm done, I don't want to do this anymore." I've been hearing it for years and doing no…
Loss
I finished shutting this down last month so the numbers are final. The idea was narrow and I still think it was reasonable. Rural land owners who inherited a parcel and don't want…
Win
Been selling motivated seller leads to six investors in two mid-size metros for about a year. Per-lead pricing was slowly killing me. $45 a lead, roughly 240 leads a month across…
Loss
Shutting this one down, so here's what it cost. The idea: wholesalers I already did marketing work for kept complaining that their phone numbers were bad. I had a decent pipeline…
Win
I manage 61 doors for 22 owners. Every year two or three of them tell me some version of "I'm done, the last vacancy took the joy out of it." For four years I just nodded and re-l…
Win
Eighteen months ago I was reading recorder indexes by hand because I wanted to see filings before they showed up anywhere else. It took an hour every morning and I was doing it fo…