This strategy means building lead-generation platforms, software, websites, apps, or systems that generate real estate leads and monetize them, whether by selling leads to investors and agents, charging subscription access, or operating a marketplace connecting sellers to buyers.
Log in to followI've got capital I'd rather put into something I can grow than into another rental, and lead generation keeps coming up because every investor I talk to complains about it. What I…
The ingestion side of my seller lead platform is held together with a scheduled scraper, a Zapier chain, an Airtable base and two Google Sheets doing work no sheet should do. It h…
I run mail and inbound for a small team and the number that decides everything is whether someone talked to the seller before the lead goes out the door. Raw inbound with a name a…
I've spent the last five months on land seller leads specifically, and the depth versus width question is now the whole decision. Width argument. Land sellers are thin on the grou…
I'm sketching out how a lead platform should get paid and the two ends of the range behave completely differently. Seats. Say $299 a month per investor for access to a filtered fe…
Numbers first. I've got a small seller lead product running in four metros. Right now every lead goes to three buyers at once for $95 each, so $285 a lead. Two of those buyers hav…
I read the contract before I signed it, which apparently makes me unusual. Section 4 of a bulk property data agreement I was about to sign says the licensee may use the data inter…
I've got overflow. My own acquisitions can work maybe 20 seller conversations a week and I'm generating closer to 35, so the rest go stale on a spreadsheet. Two local investors ha…