$1,450 marketing package on a $340k flip. Real, or theater?

Before you decide, ask her for the last six listings that used the package and the six that didn't, with days on market and list to sale ratio. If she can't produce it, that tells you how closely anybody's measuring.

Floor plan is the one I'd never skip. When I was shopping I threw out listings I couldn't figure out the layout of, because I couldn't tell if the third bedroom was walking through the second one. Photos hide that on purpose sometimes.

Your break-even math is right as far as it goes, but you've left out the tail. Days on market isn't only a carrying cost. A house that sits past 30 days starts drawing lowball offers because buyers read the DOM counter as a distress signal. That's not a number I can hand you, and it's not the same in every market, but it means the downside of a slow launch is bigger than $95 a day.

@meridian's point is the real one. The first ten days of a listing are the only ones where you get the full active buyer pool at once. Everything after that is leftovers. If the content is going to matter it matters in week one, which also means it has to be ready on day one, not day four. Quarry, ask about turnaround before you ask about price.

Drone on a ranch on a normal street shows the roof and the neighbor's above ground pool. I'd cut it.

Genuinely new here so tell me if this is stupid, but couldn't you shoot decent photos yourself now that phones are what they are? Or is that obviously worse in a way buyers notice?

@rigging it's noticeably worse, mostly because of lighting and lens width. Interiors shot on a phone come out dark and cramped and the vertical lines lean. Six months of scrolling listings and you can spot the DIY ones instantly, and if you can spot them buyers can. Quarry's already paying for a photographer through the agent though, so the question is just whether the upgraded shoot is better than the included one, and nobody's asked what the included guy's work looks like. Go look at his last five listings.

One thing that isn't in your Friday decision but should be in the next one: ask who owns the images. Some shooters license them for the listing period only, which matters if you want to reuse the before and after set later. Get the answer in writing, it's usually a line in their terms.

The two questions here are getting tangled together. Whether the package saves 15 days depends on your market's absorption, and whether it raises price depends on whether appraisers and buyers in that band even see a difference. Quarry, what are similar renovated ranches sitting at right now, four days or forty? If it's four, you don't need to buy speed.

@juniper hit it. If comparable finished product is going pending in a week, the marginal $1,450 buys you very little and the sensible version is photos and a floor plan for whatever that costs. If the same product is sitting 45 days, the content isn't your problem either, your price is. The package matters most in the middle, where you're competing against three similar houses at the same number and something has to make yours the showing they book.