I priced my first service package at $375 a month and an agent told me that's less than her Canva subscription with the add-ons.
That landed weird because I assumed agents were price-sensitive on the marketing side, not that they were already spending more than I was asking. She has Canva Pro, a separate scheduling tool, a Lightroom preset pack she bought twice apparently, and some email template thing her broker pushed on her. Comes out to something like $420 before she pays anyone to actually make anything. So she was telling me I'm cheap in a way that made her sound skeptical, not interested. I've been thinking about that framing for two weeks. The number I thought was reasonable reads as either amateur or a trap to people who've already been burned by low quotes that ballooned out. I don't know yet whether I price up to signal that the work is real, or whether I add scope to justify a higher number, or whether $375 is actually fine and she's just one data point. What are agents in your market spending monthly before they ever hire outside help?