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Happening NowListing Content (Agent / Broker Marketing)

I priced my first service package at $375 a month and an agent told me that's less than her Canva subscription with the add-ons.

That landed weird because I assumed agents were price-sensitive on the marketing side, not that they were already spending more than I was asking. She has Canva Pro, a separate scheduling tool, a Lightroom preset pack she bought twice apparently, and some email template thing her broker pushed on her. Comes out to something like $420 before she pays anyone to actually make anything. So she was telling me I'm cheap in a way that made her sound skeptical, not interested. I've been thinking about that framing for two weeks. The number I thought was reasonable reads as either amateur or a trap to people who've already been burned by low quotes that ballooned out. I don't know yet whether I price up to signal that the work is real, or whether I add scope to justify a higher number, or whether $375 is actually fine and she's just one data point. What are agents in your market spending monthly before they ever hire outside help?

2 replies

Raise the price and add nothing to the scope. $375 reads like you're not confident the work is worth more, and agents smell that immediately.

I'd go $650 minimum, maybe $795 in a metro market, because that agent isn't unusual. She's already spending $420 on disconnected tools and getting no coherent output, so you're not competing with Canva, you're replacing the chaos of four subscriptions that don't talk to each other. One skeptical data point is actually the right data point when she's telling you the price sounds like a trap.

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