Is $35 per deliverable the right way to compare two content quotes?

Question

Take two quotes for content help and try to make them comparable. The first is $600 a month for 12 static posts, 4 reels and one email blast. Divide it out and that is about $35 a deliverable. The second quotes $75 per post with reels at $150 each and no minimum. On paper the first is half the price for the same stuff, which usually means it is not the same stuff. The second question is the one agents ask most. There is a widely repeated claim that if you do not post every day the platforms stop showing your account to anyone, which would make 12 posts a month useless no matter what it costs. Is that a real constraint or a thing content people say to sell bigger packages? Nobody should buy 30 posts a month if 12 does the same work.

derekj19 · Answer

Your $35 blended number hides where the labor is. A static post off a photographer's existing shots is maybe ten minutes including the caption. A reel with real footage, cuts, captions, and a sound pick is an hour or more. So ask both quotes one question: are the reels edited from video someone shot, or are they slideshows of the still photos with a transition? Slideshow reels are cheap to make and they show it. That single distinction probably explains most of the gap between $35 and $150.

ryanmck27 · Answer

The daily posting thing matters less than my brokerage's approval queue does. Everything I put out with a property in it goes through compliance first, and that's two days each time, so 12 pieces a month is already more than I can realistically clear. Also worth knowing before you buy volume: most states require the brokerage name in any ad, and some require your license number too, so whoever writes the captions needs that boilerplate baked in or half the batch comes back.

Is $35 per deliverable the right way to compare two content quotes?

2 replies