What a 1 percent fee for introducing 40 investors is actually worth
A version of this lands on people constantly once they have been around a few years and own something, so it is worth working as a scenario. Someone has built a small portfolio over six years, 31 units, and along the way has collected about 40 people who ask every year whether there is anything they can put money into. None of it has ever been taken. Honest capacity on that list is maybe 3m to 3.5m of writeable checks, concentrated in about eight names. A sponsor from a local group is raising 9m for a 140-unit value-add multifamily deal and has 5m of it. He asks for introductions and offers 1% of what closes from the list. Call it 30k on 3m. There are three problems with that as offered. The 1% is arbitrary. It gets picked on a phone call, and when pressed the answer is usually that it is what he paid someone last time. The money is rarely the real issue. If eight people from that list put 2.5m into a deal that goes sideways, the person who made the introductions owns the relationship damage whether or not he was paid. The 30k does not price that. There is a structural alternative. Instead of a fee, go into the GP as a co-sponsor with a real role, sit on the investor reporting, and take a share of the promote. That changes both the exposure and the responsibility, and plenty of sponsors will not go for it. The securities limits on getting paid for introducing investors are real and they belong with a securities attorney, so set that part aside here. What is worth hearing from people who have done it is how they chose between a flat introduction fee and a GP seat, and whether anyone regrets the side they landed on. The instinct in most of these is to ask for the GP seat and expect a no.