Lost my activity programming contract on a line I wrote myself
I ran lifestyle and activity programming for a 240-unit active adult community under a two-year service agreement. Fitness classes, resident clubs support, event calendar, three staff plus me part time. Contract was about $186k a year. The property was 94 percent occupied and management liked us.
I lost the rebid and the reason is a line I put in my own original proposal. I had priced on "participation-based staffing," meaning my headcount scaled with resident participation rates, and I'd written a floor of 2.5 FTE and no ceiling. When I wrote it in year one, participation was around 30 percent of residents. By the time of the rebid it was 61 percent, because the residents built their own clubs and we supported them, which is what you want. My staffing had gone to 4 FTE and my invoices to about $268k annualized.
So at rebid, the owner looked at a $268k run rate and a competitor's flat $190k proposal with a hard cap of 3 FTE. The competitor won. My own success mechanism priced me out, and worse, I'd trained the owner to see programming as a variable cost that grows without limit.
What it cost: the contract, plus two staff I'd hired against it who I couldn't redeploy, plus about $14k of severance and unused PTO. Roughly a $90k hit across the transition.
What I'd do differently: price a ceiling, or price in tiers with a stated step function the owner can budget against. The owner's real requirement was predictability. I gave them a number that moved and called it fair.