Listing content and marketing services for agents and brokers produce the marketing materials and content that build real estate agents' and brokers' businesses: listing presentations, property marketing packages, branded content, websites, email and social campaigns, and the marketing assets...
Log in to followI'm getting ready to list two parcels and the agent's marketing person sent over a menu. There's a one-time line called brand kit at $1,200 and then per-listing packages under it.…
An agent I talked to said she pays about $400 a month to a marketing person who does her listing presentations and her social posts. I don't know what a listing presentation is be…
Two agents sent proposals for the same property. One just says full marketing program included. The other itemizes: photography, floor plan, property site, social campaign, print.…
Contract is $650 a month, 12-month term, and the IP clause says the vendor retains ownership of all produced work and grants me a license for the duration of the subscription. Sep…
Sat down with a listing agent about a duplex and she had clearly written her whole property description with AI. It read fine. Better than the last three descriptions I read, hone…
Selling a small rental through an agent and she came back asking me to cover $1,850 for what she called an enhanced marketing package. Photography, video walkthrough, a printed br…
Looking at putting money into a small agent-marketing outfit and the revenue mix is bothering me. Roughly $40k a month recurring. Two brokerage teams are about 60% of that on annu…
Looking at a small provider doing agent marketing, 34 retainer clients, average $740 a month, gross margin around 55% after contractor costs. Median client life is 11 months, whic…
Construction background, so I'm used to permits and licenses for everything. A couple of agents I've worked with have asked if I'd shoot photos and put together their listing flye…
Trying to size up the service side before I put money anywhere near it. I've seen a provider quoting $150 per property marketing package and another quoting $1,200 a month for wha…
I'm interviewing agents for a family property and read that the listing presentation is basically the pitch meeting. Two of them have offered to "come present," one just wants to…
One of the agents I write pre-listing material for asked for conversion numbers before she renews. She goes on something like 30 listing appointments a year and signed 12 of them…