Listing content and marketing services for agents and brokers produce the marketing materials and content that build real estate agents' and brokers' businesses: listing presentations, property marketing packages, branded content, websites, email and social campaigns, and the marketing assets...
Log in to followI'm getting ready to list two parcels and the agent's marketing person sent over a menu. There's a one-time line called brand kit at $1,200 and then per-listing packages under it.…
Finished a full gut on a 1,340 square foot three bedroom, all in at about $228,000 including purchase, listed at $265,000. My agent's preferred marketing shop quoted $1,100 for th…
I do fast flips, thin margins, and I've been writing my own listing copy forever because paying for it never penciled. An agent I've closed two deals with asked if I'd write copy…
I've been calling around asking agents what marketing work they outsource, because I'm trying to figure out whether there's a service here I could learn. Four of the six I talked…
An agent I talked to said she pays about $400 a month to a marketing person who does her listing presentations and her social posts. I don't know what a listing presentation is be…
A broker-services shop in a metro of about 900k is selling, and the owner wants me to carry paper on most of it. I've been reading notes for a year and this is the first one where…
Two agents sent proposals for the same property. One just says full marketing program included. The other itemizes: photography, floor plan, property site, social campaign, print.…
I do land and I read parcel files for fun, so when a two-broker land shop asked if I'd write what they were calling "the sheet you keep sending me," I turned it into a retainer in…
Contract is $650 a month, 12-month term, and the IP clause says the vendor retains ownership of all produced work and grants me a license for the duration of the subscription. Sep…
Twenty-two retainers, average $740 a month, mostly listing presentations and property packages with a monthly email. My workflow for eighteen months has been: I draft structure by…
Sat down with a listing agent about a duplex and she had clearly written her whole property description with AI. It read fine. Better than the last three descriptions I read, hone…
I shoot my own rehabs for my records. Framing, mechanicals, the ugly parts, then the finished rooms. Nothing fancy, phone plus a cheap gimbal, but I've got a system because I've d…
Selling a small rental through an agent and she came back asking me to cover $1,850 for what she called an enhanced marketing package. Photography, video walkthrough, a printed br…
I build comp lists for my own buying, mostly spreadsheets and a lot of assessor tabs, and one of the listing agents I pester for data asked if I'd build her listing presentations…
Looking at putting money into a small agent-marketing outfit and the revenue mix is bothering me. Roughly $40k a month recurring. Two brokerage teams are about 60% of that on annu…
A small house I'd been trying to help a relative sell, three bedroom one bath on 1.4 acres in a town of about 2,800 people, listed at $118,000. Four months on the market, six show…
I'm mostly on the notes and paper side and understand almost none of this, but a thread here mentioned agents on monthly retainers for marketing and I stalled on it. An agent's in…
Looking at a small provider doing agent marketing, 34 retainer clients, average $740 a month, gross margin around 55% after contractor costs. Median client life is 11 months, whic…
Listing 62 acres this spring. Mixed pasture and timber, county road frontage on one side, a seasonal creek, no utilities run to it. List price I'm working toward is $410k. Taxes o…
Construction background, so I'm used to permits and licenses for everything. A couple of agents I've worked with have asked if I'd shoot photos and put together their listing flye…