Listing content and social media services create the marketing content that promotes properties and builds real estate professionals' brands: social media posts, listing descriptions, video content, reels, email campaigns, and the digital content that fills agents' and investors' marketing...
Log in to followThis was supposed to be the smart version of turnover marketing. Two buildings, 20 units total, three repeating floor plans. Rather than paying for a shoot every time a unit goes…
Selling a small inherited house next spring and I decided to run the marketing myself rather than take whatever package comes bundled. Hired copy and photo separately. The copywri…
Six months, $800 a month, one email a week to my buyer list. 2,340 names, mostly people who inquired on listings over the last four years plus a chunk from a local investor meetup…
Sold a 1970s three bedroom in a soft suburban submarket in the spring. Agent's standard package was included, and I paid an extra $2,750 out of pocket for what got sold to me as t…
I own a 12 unit and an 8 unit, both older walkups in a working class part of town. Last year I decided the buildings should have a presence, so I hired a content person off a refe…
Started posting in June while my coursework was still in progress. The plan was to have an audience ready the day my license came through so I wouldn't be starting from zero. What…
Wanted to test whether I could do content myself before paying anyone. Two months, mostly evenings and Sundays. I tracked hours because I track everything, and it came to 61 hours…
Small team, we do turnover and light rehab coordination for a handful of owners. Started posting before and after work about two years ago and it brought in real business, so last…
Five retainer clients, all residential agents and one small investor shop. Until last spring every one of them was priced on a deliverable count. 16 posts, 4 reels, one email a mo…
Agent in my area, maybe 15 transactions a year, been talking to her for a while. She agreed to a one month trial. $300 flat for 12 posts and rewriting the descriptions on four act…