Listing content and social media services create the marketing content that promotes properties and builds real estate professionals' brands: social media posts, listing descriptions, video content, reels, email campaigns, and the digital content that fills agents' and investors' marketing...
Log in to followAn owner forwarded me a screenshot of a caption on one of our rental listings: "ideal for a young professional couple, walk to the brewery." She drafted it in an AI tool and it we…
An agent I know pays someone for "listing content" and pays someone else for "media." When I asked what the difference was she said the media guy shoots and the content person doe…
Looking at a small content shop as a bolt-on. 18 retainer clients, blended $1,400 a month, $302k trailing revenue, owner draw $95k, two contract editors doing the edit volume. Sel…
We run listing content packages for agents. Three people including me, 42 packages last month, $180 each. A package is the long description, six captions, and one vertical reel cu…
I shoot walkthrough video for three agents. $350 a listing, tripod and gimbal, one vertical cut plus a 90 second horizontal edit. One of them asked me to come down to $200 because…
I pay a content contractor $250 per parcel for a 45 second drone reel, a set of captions, and the long description for a land listing. Last package covered a 22 acre piece I have…
I got two quotes for content help and I'm trying to make them comparable. First one is $600 a month for 12 static posts, 4 reels, and one email blast. Divide it out and that's abo…
Two agents in my building asked if I'd take over their Instagram and I quoted nothing, because I genuinely don't know what this work goes for. One said her last person charged fou…
Reading a listing media agreement before a client signs it. The grant clause licenses the images to the listing brokerage "for the term of the listing agreement, for marketing of…