A real estate marketing or pay-per-click (PPC) agency provides lead-generation and marketing services to real estate investors, agents, and businesses, running paid advertising campaigns (Google, Facebook, and other platforms), building landing pages, managing search-engine optimization, and...
Log in to followMost of my marketing work over the years has been for agents, and I run a small shop. An investor found me through an agent client and wants seller lead gen in a metro I've never…
One shop wants $2,000 a month flat and says ad spend is separate, I pay Google directly. The other wants 15% of ad spend with a $5,000 monthly minimum spend, and their proposal sa…
A friend on the leasing side sent me two proposals for the same job, generating owner leads for a small management book. One promises 25 qualified leads a month or the next month…
Numbers on the table from an agency proposal I'm reviewing. $6,000 monthly retainer, 15% of media spend, $18,000 media spend. That's $26,700 out the door monthly. Their own case-s…
An agency told me I can't run ads to my own site because the page is slow and has nothing on it that asks for a phone number, and quoted $650 to build a landing page for one 40 ac…
Ten week paid search test for off market small rentals in a secondary market, run with a partner who has done this before and a freelancer who set up the account. Budget was $6,40…
A few deals in and I am hitting the ceiling on leads that come from people I already know. So the next question is who runs the paid side. The case for doing it myself: the budget…
Been going back and forth on this for a couple of weeks and I can't get to a clean answer, so I'll put it up. Small metro, maybe 180,000 people, and an investor client wants motiv…
Four unit turn in a small multifamily building, all four vacant at once after a roof job pushed everyone out on schedule. I decided to skip the local leasing agent and hire a mark…
I spent four months and $11,600 building an interest list of prospective private lenders for a small note buying vehicle. Agency contract was $1,900 a month plus ad spend, and the…
Small thing but it cost me and I would rather write it down. I paid a two person shop $600 a month for two months to run Facebook lead ads pointing at private lending, mostly to s…
I own a couple of small multifamily buildings and I'd like to find the next one off market instead of fighting six offers on the MLS. Called an agency about search ads. They said…
Three weeks into a new investor account and the leads are coming in at $41 each, which is fine for the market. He called Monday annoyed that the leads are garbage. I pulled his ca…
Running a small shop and this argument comes up internally every time we take on someone new with a modest budget, say $1,500 to $2,500 a month all in. Search is the obvious answe…
Pitched on a package that's $2,500 a month for SEO with a six month minimum, and they were fairly blunt that paid ads turn off the moment the card stops. I've got a small portfoli…
Reading through a deal package on a small multifamily syndication and there's a line I haven't seen broken out this way before. The sponsor charges a 2 percent acquisition fee, an…
Five months, $9,300 total, 31 form fills, 4 conversations, zero notes bought. Writing it out because the failure was visible before I spent a dollar and I didn't look. The idea wa…
Until March I could tell you what we spent and how many leads came in and nothing in between. The agency reported cost per lead by channel, monthly, and I signed off on it for thr…
Signed nothing yet. The agency sent an onboarding sheet and it has: CRM $99/mo, call tracking $45/mo plus $0.03 a minute, landing page builder $99/mo, skip trace credits billed as…
$4,180 of spend later I have something I can actually plan against, which is more than I could say in January. Setup: I buy vacant parcels, 5 to 40 acres, in four counties that ar…