Building a mail list through a VA without checking the work in progress, and what a third garbage list costs
Say an investor with a construction background, not a marketing one, decides to send mail to absentee owners in two counties and hires a VA through an agency at $8.50 an hour to build the list. Ten hours a week for six weeks, total labor around $510, which looks like nothing on paper. Criteria get handed over verbally on a call, the VA pulls from county assessor sites and a skip trace tool, and six weeks later there's a spreadsheet with around 1,900 rows. It looks complete. Sending all of it, two touches, at roughly $0.78 all in per piece runs close to $3,000 in postage and print. The returns start coming back and a common pattern shows up: several hundred pieces undeliverable, a meaningful chunk of duplicate owners where one person owning three parcels gets three letters, rows where the mailing address is the property address on a vacant house, and a batch of rows in a county that was never part of the original criteria because it was misheard on the call. Call it a third of the spend on mail that was never going to land, plus the real cost of two weekends spent cleaning the file after the fact. The fix that holds up: ask for the first 100 rows before 1,900 get built, and hand-check all 100. Put the criteria in writing and have it repeated back in writing. Dedupe by owner name and mailing address before printing, not after the returns show up. None of that is a failure of the VA, it's a failure to inspect a finished product before it ships.