Why is "below replacement cost" a selling point?
Studying for the license and one of the brokers at the office let me sit in on a 180 unit listing. The offering memorandum leads with $172,000 per unit against a "replacement cost of $240,000 per unit" and the whole first page is built around that gap.
What I understand: it costs more to build the thing than to buy it. What I don't understand is why a buyer cares. The rent is the rent either way. If I can buy a building for less than it costs to build one, doesn't that just mean the building isn't worth much, because if it were worth more somebody would build one?
The broker said something about competition and I nodded like I understood.
The part actually in front of me is small. I'm going to be on the call with two prospective buyers next week and I'd rather not be the person in the room who can't explain the first line of the marketing. Where does that number even come from, and who decides what replacement cost is?