This was supposed to be the smart version of turnover marketing. Two buildings, 20 units total, three repeating floor plans. Rather than paying for a shoot every time a unit goes…
I came at this from tools, not paperwork, so the pitch I made was narrow. A guy doing light cosmetic flips, four to six a year plus the occasional wholesale, kept blowing up on th…
Finished a full gut on a 1,340 square foot three bedroom, all in at about $228,000 including purchase, listed at $265,000. My agent's preferred marketing shop quoted $1,100 for th…
Twenty-six files. Eight closings. Two fee splits that actually landed in my account. The setup was supposed to be simple. I do a lot of talking to small investors in my area, and…
First rental, 1970s three bed on a slab. I paid $525 for the general inspection and another $175 for the sewer scope, and I asked the inspector if I could follow him for the three…
Client signed a twelve month agreement in January, verbal plan was to go from two dedicated callers to six by March. They were already 62 percent of my revenue at two seats. At si…
I hold LP positions in nine syndications plus two note funds and I wanted one place to see deal flow, sponsor communications, distribution history, and where the tax documents wer…
Sponsor had 140 LP entities and every quarter the distribution run produced returned ACH payments. Q1 was 16 failures out of 141 payments, so 11%. Each failure cost roughly 25 min…
I wanted to be ready. That was the whole logic and it cost me about $1,900. Eleven months ago I formed the LLC, opened the business checking, subscribed to accounting software on…
Post mortem on a text-first seller lead qualifier. I built it, I sold it, and messaging deliverability killed it in about seven weeks. What it was: investors upload a list, my sys…
Selling a small inherited house next spring and I decided to run the marketing myself rather than take whatever package comes bundled. Hired copy and photo separately. The copywri…
Closed on a small duplex six weeks ago that I did not find myself. Someone else found it, negotiated it, and I paid him $6,500 at closing for the service. I was nervous about the…
Ten week paid search test for off market small rentals in a secondary market, run with a partner who has done this before and a freelancer who set up the account. Budget was $6,40…
Small deal, four of us in an LLC buying a 1960s six unit in a second tier market for $612k. Cash portion from members, the rest from a local bank at 70 percent. I was the one hand…
Wrote this up because I was the guy in every thread saying I was still in analysis. I finally did something and it went badly. Seller had a 3.1% loan, $214k balance, on a 1,400 sq…
Small mixed-use building, two retail bays and four apartments over. Seller had a pre-listing inspection done six weeks before I got there, 38 pages, photos, a roof section that re…
I hold land and long rentals and I don't normally sell services. This one came out of a favor. Someone I've known for years bought six units in a mid-size college market over two…
Numbers first, because the whole thing was a numbers error and I want it visible. I priced 3D walkthroughs at $220 for anything under 3,000 square feet. Camera and case ran $3,400…
Numbers first. 44 doors under management, mostly single family rentals and a few duplexes. Last spring I put an annual condition walk in front of every owner at $185 per unit, bil…
Ran an outbound VA program for eleven months and shut it down in the fall. Writing it up because the failure was structural and I didn't see it until month seven. Setup. Three VAs…