Listing content and social media services create the marketing content that promotes properties and builds real estate professionals' brands: social media posts, listing descriptions, video content, reels, email campaigns, and the digital content that fills agents' and investors' marketing...
Log in to followThis was supposed to be the smart version of turnover marketing. Two buildings, 20 units total, three repeating floor plans. Rather than paying for a shoot every time a unit goes…
Selling a small inherited house next spring and I decided to run the marketing myself rather than take whatever package comes bundled. Hired copy and photo separately. The copywri…
An owner forwarded me a screenshot of a caption on one of our rental listings: "ideal for a young professional couple, walk to the brewery." She drafted it in an AI tool and it we…
This is the first marketing contract I've had to read rather than a loan document, so tell me if I'm looking at normal industry terms. Situation: I'm on the capital side of a smal…
Five years running content for agents and a couple of small investment shops. Standard package is 16 posts, 4 short videos, and two listing writeups a month at $1,450. Since sprin…
First rental I'm putting on the market to lease, small two bed in a decent suburban pocket, asking $1,650. The agent handling it sent me the listing draft. Eleven photos, four of…
An agent I know pays someone for "listing content" and pays someone else for "media." When I asked what the difference was she said the media guy shoots and the content person doe…
Sitting with a proposal I'm about to sign as the buyer, and the structure is bothering me more than the price. It's $1,900 a month for a mid size agent team and the deliverables a…
I buy this kind of work, I don't produce it. I asked two content people for a quote on writing descriptions for a small portfolio of notes-backed rentals I help market, and one of…
Six months, $800 a month, one email a week to my buyer list. 2,340 names, mostly people who inquired on listings over the last four years plus a chunk from a local investor meetup…
Looking at a small content shop as a bolt-on. 18 retainer clients, blended $1,400 a month, $302k trailing revenue, owner draw $95k, two contract editors doing the edit volume. Sel…
Buyer list build, seven months of data, and I'm at the point where the next dollar has to go somewhere specific. Spend: $1,150 a month all in. That's $650 to a part-time editor at…
Signed a content retainer in July to feed an off-market seller funnel. $2,400 a month. Deliverables are 12 short videos, 20 static posts, and one email a week to a list of about 1…
Sold a 1970s three bedroom in a soft suburban submarket in the spring. Agent's standard package was included, and I paid an extra $2,750 out of pocket for what got sold to me as t…
Running a small content team, four people including me. Our per piece production time on short form has dropped hard over the last year, editing and drafting assisted. A reel that…
I own a 12 unit and an 8 unit, both older walkups in a working class part of town. Last year I decided the buildings should have a presence, so I hired a content person off a refe…
We run listing content packages for agents. Three people including me, 42 packages last month, $180 each. A package is the long description, six captions, and one vertical reel cu…
First rental, closing in three weeks, two bed one bath in a decent part of town. Asking $1,300. A woman who does listing content for a couple of local agents offered me a package…
Started posting in June while my coursework was still in progress. The plan was to have an audience ready the day my license came through so I wouldn't be starting from zero. What…
I've been trying to build a model for content spend and I keep producing two models that disagree with each other, so I'll put both up rather than pick. Model one treats content a…