Listing content and social media services create the marketing content that promotes properties and builds real estate professionals' brands: social media posts, listing descriptions, video content, reels, email campaigns, and the digital content that fills agents' and investors' marketing...
Log in to followI've been running content for my own rehab work since 2022 and for three clients since last spring. Small shop, me plus an editor at $28 an hour. The split I can't resolve is face…
I shoot walkthrough video for three agents. $350 a listing, tripod and gimbal, one vertical cut plus a 90 second horizontal edit. One of them asked me to come down to $200 because…
Nine parcels, 4 to 38 acres, three rural counties, all bought to hold. Two are listed at any given time and the rest sit. In March I put a content person on a retainer. $1,800 a m…
I've got one small rental going live in the spring and I've been reading everything twice, which is how I found this room. Two providers have come up in my research at pretty diff…
Wanted to test whether I could do content myself before paying anyone. Two months, mostly evenings and Sundays. I tracked hours because I track everything, and it came to 61 hours…
I pay a content contractor $250 per parcel for a 45 second drone reel, a set of captions, and the long description for a land listing. Last package covered a 22 acre piece I have…
14 units, mostly two bed, working class suburb. Last year I ran turnovers with my own phone photos and a description I'd copy forward from the last tenant's listing. Average days…
I got two quotes for content help and I'm trying to make them comparable. First one is $600 a month for 12 static posts, 4 reels, and one email blast. Divide it out and that's abo…
I'm working toward the lending side rather than owning, and a few people told me I should have some kind of presence before I start asking anyone for money to place. Someone reach…
Two agents in my building asked if I'd take over their Instagram and I quoted nothing, because I genuinely don't know what this work goes for. One said her last person charged fou…
This line item has beaten me, which is a little embarrassing given what I do all day. We hold 31 doors across two small markets plus a rotating three or four flips a year. Nine mo…
Small team, we do turnover and light rehab coordination for a handful of owners. Started posting before and after work about two years ago and it brought in real business, so last…
Five retainer clients, all residential agents and one small investor shop. Until last spring every one of them was priced on a deliverable count. 16 posts, 4 reels, one email a mo…
Agent in my area, maybe 15 transactions a year, been talking to her for a while. She agreed to a one month trial. $300 flat for 12 posts and rewriting the descriptions on four act…
Retainer client of two years, video and social for a small brokerage, gave notice last month. Amicable. Then the request came in: all raw footage, the edit project files, the cont…
Reading a listing media agreement before a client signs it. The grant clause licenses the images to the listing brokerage "for the term of the listing agreement, for marketing of…
I sell rural parcels, mostly 5 to 40 acres in two counties, and over the last year I built my own content workflow because nobody local would shoot land properly. What it is now:…
I asked four people to quote the same job: listing copy, twelve social posts, one short walkthrough edit, for a single family rental I'm putting up for lease in the spring. I aske…